We have a winner!
The winner of the Amazon eGift Card is Casey Wyatt (@CaseyWyatt1)! Casey, I’ll be e-mailing your eGift Card to you later today. I hope you use it to buy books! 😀
Thanks to everyone who participated in the contest. Thanks also to those of you who requested samplers. I was happy to share them. For anyone who missed the giveaway, I’ll be giving away more samplers during my blog tour for Dark Light of Day, so stay tuned. (I ran the giveaway for only two weeks because I don’t want to constantly bombard people with my promo stuff, although I hope everyone realizes I need to do it from time to time. See below for more thoughts on that).
A few of you who requested samplers had some terrific blog ideas. I’m going to see what I can do about coming up with those posts. In the meantime, if any of you have suggestions about a topic you’d like to see here, feel free to let me know in the comments below or use my Contact page. After this, posts will slow down a bit. I’ll post something next weekend — likely some summery lagniappe “On the Fly” post unrelated to books or promo. I hope to also have another “Interesting People” interview up soon and the final guest blogger in my 2012 Spring Into Summer Romance Book Blast will post in August.
For Writers — A Note About My Twitter Contest
My recent Twitter contest was the first Twitter contest I’ve done and I was curious to see how it would work. For those of you who don’t know, I offered a $10 Amazon eGift Card as thanks to everyone who helped me spread the word about my recent sampler giveaway on Twitter. To be entered to win the eGift Card, all someone had to do was tweet about the sampler giveaway. The tweet had to include my Twitter handle (for tracking the entries) and, to help people out, I included a sample tweet on my giveaway page when I first announced the contest. (I don’t know about you, but that 140 character limit is constantly giving me headaches! Although, I admit, it’s probably good practice for someone who’s as wordy as I am!)
How did the contest work? Would I do it again?
Fairly well and yes. I’ve got a little under 300 Twitter followers. With the contest, I was able to reach almost 7,400 people. Now the question is, were all those followers listening when the tweet was made about the giveaway? Who knows? But what I do know is: (1) far more people were potentially exposed to my giveaway than might have been otherwise; and (2) those people are more likely to want a sampler than the general population because (granted, this is an assumption) the people who are following the people who tweeted about the giveaway are, more likely than not, science fiction and fantasy readers. Which means the reach was more targeted, which is better for both tweeters and receivers. 🙂 Lastly, and most importantly, a bunch of people requested samplers and they nicely answered many of my optional questions too.
My Attitude Toward Promo
Sometimes I think of author promo the way I think of fundraising drives. It’s necessary, but people don’t want to be bombarded with it all the time. I’m a debut author, so I have to work to get my name out there. Sometimes it feels uncomfortable. There’s a huge part of me that just wants to say, “If readers want to read my book, they’ll read it” and be done with it. But, the thing is, readers might not even know about the book if I don’t tell them about it. So, to make myself feel better, I try to think of promo as a somewhat self-serving PSA. It’s an introduction to the product, not a push to buy it. I put my reader hat on and realize how much I like discovering new authors and new books. If those authors didn’t tell me about their latest releases (through whatever promo mechanisms they’ve set up), I would miss out on some great new fiction.
Have a terrific week everyone! Take advantage of these longer days — more reading, more bike riding, more of whatever it is you’re into! 😀