How to Blog (Do As I Do, Not As They Say)

#1 MAINTAIN A CONSISTENT BLOG SCHEDULE

THEY say to get the most out of your blog, you should maintain a consistent blog schedule. You should blog every day or, at the very least, blog every week on the same day.

I say blog five times a week or more for a few months and then, with little to no notice, cut back to once a week or less.

EXAMPLES:

Five of my posts from the end of April this year:

Noon Onyx Series: Fun Tweets and Fantasy Book Giveaway (4/24)

Disney World: Magic for Everyone! (4/25)

White Heart of Justice: Great PW Review! (4/28)

Urban Fantasy Settings: Marcella Burnard on Remodeling Reality (4/29)

Disney World: Beyond Movies and Magic (5/2)

Five of my posts from the end of May this year:

RELEASE DAY PARTY: WHITE HEART OF JUSTICE! (5/27)

One to Grow On: Noon’s Mom + Cover Lovers Chat (5/28)

The Devil and His Fiddle (and the original titles of my Noon Onyx books) (5/29)

Fictional “Feast Masters,” Maleficent and Miscellaneous (6/3)

Auralee Wallace: An Exploration of Alpha vs Beta Heroes and Some Pretty Tasteless Fun (6/4)

My three posts for August this year:

C.L. Wilson: Ten Things I’ve Learned Since I Started Writing (8/8)

#Writing: Buildingbuilding – Overwhelmed by Worldbuilding? Try a more focused approach… (8/18)

MIND MELD: What’s Your Take on Author Legacies? Should Unfinished Series Remain Unfinished? (8/20)

#2 HAVE A GREAT HEADLINE

THEY say a blog headline should be like a news headline – attention grabbing, full of good key words that will aid SEO, and, if at all possible, have a number in it.

EXAMPLES:

17 Things To Do Before the End of Summer

40 Ways To Make An Amazing Ice Cream Sundae

15 Grammar Goofs That Make You Look Silly

I say write whatever headline pops into your head first. No numbers, no key words, just a vague phrase that probably only means something to you.

EXAMPLES:

Life (6/4/13) (What was this post really about? Picture of a Life cereal box looking like rabid baby wolves had gotten to it (my kids) and some Noon Onyx updates)

Everything but the… (fav flav of Ben & Jerry’s… and all sorts of Other Stuff) (7/31/13) (What was this post really about? Among other things: the movie DANGEROUS BEAUTY, Rachel Neumeier’s HOUSE OF SHADOWS, HBO’s THE NEWSROOM.)

All Sorts of Good Stuff (5/24/14) (What was this post really about? Some pretty pictures from a hike I took, some links re: WHOJ, and a picture of my grandparents when they were young.)

Last Monday in May (5/26/14) (What was this post really about? Invitation to my online WHOJ release day party, a B&N eGC giveaway, and a story w pics about us being stranded in a broken down boat on the Chesapeake.)

The month of leaves and roses… and inclines, fountains, cakes, and columns… movies, mail, ducks, and dragons (6/30/14) (What was this post really about? A summer road trip to Pittsburgh, writing updates, my birthday, HOW TO TRAIN YOUR DRAGON 2, and a cute picture of my friend’s bearded dragon.)

#3 KEEP POSTS SHORT

THEY say write blog posts that are somewhere between 300-500 words – basically enough for the search engines to see it as a substantive, meaty post but not enough to overwhelm followers who have busy lives and limited time.

I say write LONG posts… 1,000-2,500 word posts… posts that touch on all sorts of things… posts that cram unbelievable amounts of info into them.

EXAMPLES:

Is there a market for #NewAdult Fantasy? (1,798 words)

The Business of #Writing: Books and Writer’s Groups (1,043 words)

What to Read and Watch: 3 Fantasy Novels + 2 Futuristic Movies + 1 Horror Show #SFF (1,139 words)

#Writing: Revisions and WHITE HEART OF JUSTICE Snippets #SFF (1,876 words)

Dog Days of Summer (1,026 words) (Oh, and btw, since this post also violated rule #2… it’s actually about my summer 2013 road trip to Tennessee)

Debut Author’s Year End Thoughts on Being Published (2,432 words – whoa!)

Interview with Shamus Williams, New Jersey State Trooper and “River Cop” (2,366 words – yikes!)

A Writer’s Perspective: Why Titanic’s Story Endures (1,078 words)

#4 USE POSTS TO CREATE A BRAND

THEY say your posts should have something to do with who you are or what you write.

I say nah, go ahead and muddy the brand. If you write a series about a twenty-something postgrad magic user whose name rhymes with moon, you should definitely blog about:

Day tripping, museums, aviation, boating, biking, and hiking (my “On The Fly” posts)

Movies and movie marathons

Generally wacky, creepy and/or fun stuff

And don’t forget to throw in the odd vintage pic or two every now and then!

Obviously, this post is tongue-in-cheek. It’s half reminder to those of you that blog to do as they say, not as I do and half apology to my followers that I don’t follow the rules.

Hey, but you know what they say about rules, right? I’m gonna keep up with my horrible blog habits and hope you all forgive me.

Have a great Wednesday, everyone!

Published by

Jill Archer

Jill Archer is the author of the Noon Onyx series, genre-bending fantasy novels including DARK LIGHT OF DAY, FIERY EDGE OF STEEL, WHITE HEART OF JUSTICE, and POCKET FULL OF TINDER.

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